About Us

Welcome to Trackura, your premier partner in revolutionizing digital marketing strategies. Born from a vision to empower senior professional digital marketers, Trackura is designed to transform how you forecast, manage, and analyze your digital campaigns. With a focus on precision, efficiency, and clarity, our platform offers unparalleled tools for forecasting, market mix modeling (MMM), A/B testing, and feed management.

About Trackura

Trackura is based in Denver, Colorado, and part of the GDI developer group driven by a passionate team committed to redefining the digital marketing landscape. Our journey began under the leadership of Katie Hopkins, a visionary with a deep understanding of the complexities of digital marketing and a fervent belief in the power of technology to simplify and enhance the decision-making process.

Our simple technology streamlines the processes of forecasting, MMM, feed testing, and more, turning intricate data into actionable insights. This means you can focus on what really matters—driving campaign success and optimizing performance with unmatched efficiency.

With Trackura, connecting your data sources is effortless. Our platform's no-code approach allows you to plug, play, and forecast with ease, leveraging advanced models such as ARIMA/SARIMA/SARIMAX, Prophet, Neural Prophet, MLForecast, Neural Forecast, and TimeGPT. Our goal is to provide you with stunning, near real-time forecasts that impress and inform.

Our comprehensive feed management and testing solution ensures your products are accurately represented and optimized across multiple channels, including Google Shopping, Meta Commerce, and TickTok. Trackura's demand and opportunity analysis tools mine data from Google/Microsoft Ads and Analytics to pinpoint growth opportunities, making spend more efficient and uncovering areas of overspend and underperformance.

Integrations with leading platforms such as Google Ads, Google Analytics, Facebook Ads, and BigQuery, among others, mean you're always connected to the most crucial data for your campaigns. Trackura is not just a tool but a game-changer for digital advertising, offering a one-click integration that unlocks a world of forecasting, MMM, and opportunity analysis.

Thank you for choosing Trackura. We're not just building software; we're setting the standard for the future of digital marketing. Welcome to the forefront of marketing innovation.