About Trackura

Your premier partner in revolutionizing digital marketing strategies. We empower senior professional digital marketers to transform how they forecast, manage, and analyze their digital campaigns.

Founded
2023
Based In
Chicago, IL
Team Size
10+

Meet Our Team

Passionate experts committed to redefining the digital marketing landscape with cutting-edge technology and innovation.

Katie Hopkins

Katie Hopkins

CEO & Data Scientist

Katie drives the technical strategy of the Trackura platform and brand, bringing deep expertise in AI and forecasting.

Milica Jovanović

Milica Jovanović

CTO

Milica is the lead developer responsible for keeping things running securely and efficiently across our platform.

Igor Stanković

Igor Stanković

Developer

Igor ensures constant forecasting model improvements and drives technical innovation across our platform.

Lana Garcia

Lana Garcia

Marketing & Sales

Lana is why you're here reading this now. Head of sales, marketing and customer experience at Trackura.

David Park

David Park

Head of Customer Success

David ensures our customers achieve their forecasting goals and maximize ROI from the platform.

Rachel Kim

Rachel Kim

Product Manager

Rachel drives product strategy and ensures Trackura delivers features that customers truly need.

Marcus Williams

Elena Martinez

Machine Learning Engineer

Elena develops and optimizes our AI forecasting models to deliver industry-leading accuracy.

Marcus Williams

Marcus Williams

UX Designer

Marcus crafts intuitive user experiences that make complex forecasting accessible to everyone.

Dane Marks

Dane Marks

Customer Success Manager

Dane is responsible for making sure all customers have the best experience with Trackura.

Our Story

Trackura is based in Chicago, Illinois, and part of the GDI developer group. We're driven by a passionate team committed to redefining the digital marketing landscape.

Our journey began under the leadership of Katie Hopkins, a visionary with a deep understanding of the complexities of digital marketing and a fervent belief in the power of technology to simplify and enhance the decision-making process.

We believe that data-driven decisions shouldn't require a PhD in statistics. That's why we've built Trackura to be powerful yet accessible to every marketer and business leader.

🚀 Our Mission

To democratize advanced forecasting and make data-driven decision making accessible to every business, regardless of size or technical expertise.

We want to give businesses (even the little guys) the ability to see into the future. By harnessing the power of AI and machine learning, we provide tools that were once only available to large corporations with big budgets and data science teams.

Empowering Growth Through Data

Our Technology

We leverage cutting-edge AI and machine learning technologies to deliver accurate, real-time forecasts that drive business success.

Advanced AI Models

ARIMA, Prophet, Neural Prophet, MLForecast, and TimeGPT for stunning accuracy

Real-time Processing

Near real-time forecasts that adapt to changing business conditions instantly

Universal Integrations

Google Ads, Analytics, Facebook, BigQuery, and 10+ more platforms (and growing!)

Our simple technology streamlines the processes of forecasting, market mix modeling (MMM), feed testing, and more, turning intricate data into actionable insights. This means you can focus on what really matters—driving campaign success and optimizing performance with unmatched efficiency.

With Trackura's no-code approach, you can plug, play, and forecast with ease. Our comprehensive feed management and testing solution ensures your products are accurately represented and optimized across multiple channels, making spend more efficient and uncovering areas of overspend and underperformance.

Our Values

The principles that guide everything we do at Trackura.

Simplicity

Complex data science made simple and accessible for everyone.

Innovation

Constantly pushing the boundaries of what's possible in forecasting technology.

Customer Success

Your success is our success. We're committed to your growth and achievements.

Ready to Transform Your Business?

Join the companies who've revolutionized their forecasting with Trackura. We're not just building software; we're setting the standard for the future of digital marketing.

Welcome to the forefront of marketing innovation. Thank you for choosing Trackura.